How to react when managers are faced with the requirements of activist stakeholders, over which they have direct control? What strategies for managers to take, and why? Which ones work best and under what conditions? Increasingly, companies today are faced with difficult challenges in response to the expectations of society and emerging methods of influence stakeholders. New communication technologies allow activists concerned about business behavior to mobilize supporters around the world in real time. Many companies conduct their work in the international arena, where damage to reputation in one place can quickly be reflected in the world. In this paper we develop a typology of management strategies to respond to complicated disputes with the activist stakeholders. She claims that management strategies can be divided into four categories: combat, go, wait, or run it. Which strategy is chosen is likely to vary according to: the dependence of the company from the interested parties for critical resources, energy firms in a particular situation and the urgency of the contested issue. An effective manager is, for the most part, based on their ability to assess the three conditions correctly. "Hide
by Anne T. Lawrence Source: California Management Review 25 pages. Publication Date: November 1, 2010. Prod. #: CMR471-PDF-ENG
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