Shanghai Tang is a high-end brand name that concentrates on Chinese-inspired style, devices, and house decor items. In Fall 2008, in the middle of a growing international recession, Raphael Ie Masne, executive chairman of Shanghai Tang, needed to choose exactly what to do with the just recently uninhabited innovative director position.
Managing Creativity at Shanghai Tang Case Study Solution
Did Shanghai Tang require to work with a brand-new innovative director at this unpredictable financial time? In addition, Ie Masne must grapple with stabilizing the seasonal stress in between company imperatives and the innovative goals of his designers.
PUBLICATION DATE: August 03, 2009 PRODUCT #: 410018-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
Related Case Solutions & Analyses:
Endesa Chile: Raising the Ralco Dam (A)
South African Mining and Asbestos-Related Diseases (B)
Slingshot Technology Inc. (B)
Showdown on the Waterfront: The West Coast Port Dispute (B)
The Effect of Meaningful Use on Public Health Organizations
Transkin Income Fund: Leading Entrepreneurial Teams
Goodyear: Aquatred Launch
DuPont Corporation: Sale of Performance Coatings
GOING SOCIAL: DUREX IN CHINA
Financial Engineering
