Combining design process experts with business content experts creates the opportunity to present and implement futures, which are also desirable for the parties concerned and vitality. Authors, from leading design firm IDEO, shows how organizations can count on money from design to help their leaders to get in touch with interested parties "inarticulate needs and desires, and intentionally imagine and create futures one thing that seems to remain relatively stable, even in times of great change: human behavior. When did the work processes of the organization and competence, the development of tools that they describe may allow the organization to change as a normal part of running their business.
This article Rotman Magazine. «Hide < br /> by Peter Coughlan, Ilya Prokopoff Source: Rotman School of Management, 4 pages. Publication Date: January 1, 2006. Prod. #: ROT018-PDF-ENG
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