The developers of the simple, low-cost, locally produced rain water collection system social issues marketing immaturity rural Kenya. Product benefits are obvious, but the level of poverty and entrenched traditions create significant and unique challenges of marketing. "Hide
by Sebastian Herrmann, Glenn Brophey, Denise Lafrance-Horning Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: July 21, 2009. Prod. # 909A15-PDF-ENG
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