The case describes the several kinds of relationships with clients at IDEO, the importance of such relationships for both the clients and IDEO, and focus on the implication for IDEO designers’ daily experience of task. The new kinds of client work have transformed from the classic design projects that ultimately shifted the kind of engagement and motivation of designers. The case shows the value of progress and meaning to IDEO designers, and it raises the questions: what should be the appropriate kind of client work that could enhance the engagement and motivation of designers at the job. How to strengthen the relationship between client and IDEO?
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