Through a series of mergers, Ivan Seidenberg, Verizon's chairman and chief executive officer, successfully separated from the director title twice during the construction of the largest telecommunications company in the United States. Strong cultures and additional companies that Seidenberg and a core group of leaders merged was a major factor in their success. However, in the steps leading up to this, reduced income in the traditional wireline business increased their dependence on the growth of wireless and broadband services. As Verizon moved to the less familiar territory, culture, which carried them through the changes need to be assessed as they embarked on a new wave of growth. In the future, Verizon become more dependent on businesses in areas which bore little resemblance to the Baby Bells, the lessons of the past success of mergers under applicable? "Hide
by Rosabeth Moss Kanter, Douglas Raymond, Ryan Leo Raffaelli Source: Harvard Business School 28 pages. Publication Date: February 6, 2004. Prod. #: 303131-PDF-ENG
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