This case is exceptional for teaching both executives and MBAs the best way to make a blue ocean strategy that is difficult to imitate and sustain. It focuses on Wikipedia versus Britannica.com in the online encyclopedia sector.
The case educates participants the importance of aligning the three strategy proposals of individuals, gain, and value around both differentiation and low cost to break the value-cost trade-off and develop a blue ocean that's hard to imitate.
PUBLICATION DATE: September 01, 2011 PRODUCT #: BOS020-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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