Like Apple Makerbot Industries presented its initial product in the type of a kit. Enthusiast, who required developing their own 3D printer and entering the brave new world of private manufacturing, could create anything within their imagination - as long as it was no bigger than a coffee cup. The creators of Makerbot-- Adam Mayer, Bre Pettis and Zach Smith -- were enthusiastic to bring affordable 3D printing to the masses. Moreover, they wouldn't betray their commitment to open technology and open innovation.
MakerBot Challenges in Building a New Industry, Japanese Version Case Study Solution
They did this by keeping every part of their 3D printers' hardware and applications open and adaptable. What advantages did the strategy of openness of Makerbot bestow? How was Makerbot positioned for future conflicts in the emerging private manufacturing industry with Hewlett-Packard and others? Lastly, how did Makerbot turn a research endeavor that is distinctive into a strong notion pulling enterprise funds from Jeff Bezos, The New York Times and venture capitalists?
PUBLICATION DATE: January 01, 2013 PRODUCT #: BAB736-PDF-JPN
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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