In January 2010, Bob Bowman, CEO of Major League Baseball Advanced Media - the digital arm in MLB - faces a number of decisions relating to its new application for IPad Apple. For example, what is the best name, price and feature set for IPad app MLBAM in? Case describes what is often regarded as one of the most successful paid content business in sports and media. Contains detailed information on the four main sources of income for the MLBAM and refers to the League of total revenues. It also describes the online and mobile company offers some detail and describes the choice facing the proposal for MLB Ipad devices from Apple, which allowed a rich discussion on effective marketing strategies. "Hide
by Anita Elberse, Brett Laffel Source: HBS 24 pages. Publication Date: March 20, 2010. Prod. #: 510092-PDF-ENG
