The case examines how Samsung has grown to become one of the world's leading global firms. It presents a comprehensive description of Samsung's "Top priority to the People' doctrine, and its powerful cultural values; both of which have been instrumental in ensuring its continued success in recent decades. Since 1982, Samsung Human Resource Development Center (SHRDC) has played a critical role in supporting Samsung's corporate strategy of achieving global competitiveness, through plans that focus upon keeping Samsung values and developing a cadre of effective next generation leaders. New Employee Orientation (NEO), an intensive four-week in house program for all Samsung workers, is one example of a SHRD application which helps provide a strong basis of Samsung's unique culture among the brand new employees.
Maintaining the Single Samsung Spirit New Challenges in a Changing Environment Case Solution
Above all, NEO aligns employees across Samsung affiliates to its strategic direction, therefore fostering a more powerful "Single Samsung" culture. First, Samsung's pool of new employees has become more varied, with the recruitment of more experienced and foreign (non-Korean) employees who are being targeted along with the fresh school grads whom Samsung has consistently relied upon. Second, Samsung is now conscious of plain value differences between the elderly workers, who are obedient and easily follow rules, and the younger 'digital native' employees, who prefer open and egalitarian policies and are more individualistic. Supervisors at SHRD are concerned that the "Single Samsung" heart, which forms the core of Samsung culture, is being threatened from within. Scholars must address issues associated with the requirement for keeping a coordinated organizational culture among diverse groups of workers whose values conflict with each others, and suggest methods for Samsung to efficiently employ and use all of its own workers.
PUBLICATION DATE: July 08, 2011 PRODUCT #: W11236-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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