Magellan Boatworks Case Solution Case Solution
In the face of political and financial unpredictability in late 2016, Magellan's VP of sales and marketing, Walt Robinson, questions whether he ought to ask for a spending plan boost for 2017. Can Robinson's group boost sales even with a lower spending plan? Should Robinson think about altering Magellan's advertising and marketing message and narrowing its target market?
This is just an excerpt. This case is about MARKETING
PUBLICATION DATE: June 16, 2017
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