Describes an innovative model of retail of the Brazilian magazine Louise firm. Magazine Luiza enables low-income consumer credit through the use of a thin flexible and evaluation. In addition, our commitment to customer service, employee motivation, and progressive use of technology have driven its success and expansion.
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by Francis H. Frey Source: Harvard Business School 19 pages. Publication Date: October 19, 2005. Prod. #: 606048-PDF-ENG
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