University of California, Berkeley-Haas set. "The case describes the largest shipping company’s launch of a social networking platform. Students will possess the chance to completely evaluate the effort, which by observable standards, has done extremely well. The case provides details on the various platforms used, the nature of content provided on each, and the associated budgets (including headcount).
Maersk Line B2B Social Media – It’s Communication, Not Marketing Case Study Solution
The budget figures are particularly intriguing since they permit a rich discussion around the social networking plan's ROI. The case ends with the question: ""How to move forward?"" This provides an opportunity to go over the organizational details of the application start, which are a lot more debatable. Students can understand the problems arising from scaling up the program and making it better, incorporating it in the business's overall marketing effort."
PUBLICATION DATE: February 11, 2014 PRODUCT #: B5779-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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