The case monitors the creation and growth of a social business, Made by Survivors (MBS), founded by Sarah Symons and John Berger. Inspired by a documentary on sex trafficking as well as a visit to a Nepalese nonprofit that helped girls freed from sex trafficking (survivors), Symons imagined the idea for a company that would help survivors become financially independent and restore their lives. With the help of Berger, she commenced MBS to sell home goods, stationery, as well as handicrafts all products which were made by survivors in several countries, in the United States, thereby providing a source of income to them.
Made by Survivors Business Solution for a Social Problem Case Study Solution
To escalate the sales, the co-founders tried different way of selling, altering the merchandise mixture, partnering with suppliers, beginning creation independently, and designing products to increase attractiveness to the U.S. customers. The case concludes with the co-founders wondering the best way to multiply revenue to help abundant amounts of survivors. Should they adopt a fresh one or transform their business model? Modify their organization's mission and identity? The case asks students determine MBS's strategic direction and to generate ideas for high growth.
PUBLICATION DATE: June 01, 2014 PRODUCT #: BAB271-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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