The case centers around the strategic planning retreat MacTara Limited (MacTara), the largest wood products companies in Nova Scotia. Although there are some very good opportunities for companies in some sectors, such as wood pellets as fuel (high demand for inexpensive price of renewable energy), the Canadian lumber industry as a whole is not attractive at this time (the distorting effect of the Canada-US softwood lumber dispute , low price of lumber, sale, expressed in free fall the U.S. dollar, inflexible cost structure, etc.). The fact that MacTara a few vertically integrated companies - from construction lumber to chips for paper mills, into fuel pellets made from wood waste - makes planning very difficult, because the health of each sector's impact on the prospects of others. Company leaders must find a way to make all the different parts of the business fit together into a profitable whole, while they still have the money and time. Canadian forest industry is in crisis and the eastern Canadian industry is ripe for consolidation. "Hide
by Julia Sagebien, Rick Shaver Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: January 4, 2008. Prod. #: 907M70-PDF-ENG
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