The leading criticism by the founder regarding employee and public relations made the Lululemon controversial. Lululemon has proved herself as a successful yoga and athletic apparel company. These controversies were not aligned with the company’s manifesto, a one page collection of sayings that define the course of actions for Lululemon.
lululemon case solution
Lululemon already suffered from a product recall of one of their most popular products in 2013. The company faces a decline in its revenue and consequently in its share price at the start of 2014, the new CEO has to set strategies that can expedite the growth process and to move ahead.
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