lululemon athletica: The Wholesaling Decision Harvard Case Solution & Analysis

Chip Wilson, founder of Lululemon Athletica, thinks of wholesale clothes to achieve economies of scale. Deciding wholesale is not an easy decision for Wilson, because he had difficulties in collecting accounts receivable in the past. To help him make his decision, he turns to real options analysis. This case is the second in a series of cases, Lululemon Athletica, aimed at making decisions using real options analysis. At other times in the series. 906M36, 906M38, 906M39, 906M40, 906M41 and 906M42 «Hide

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by Eric A. Morse, Ken Mark Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: May 12, 2006. Prod. #: 906M37-PDF-ENG

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