lululemon athletica: Primed for Growth Harvard Case Solution & Analysis

Chairman and chief product designer Lululemon Athletica is preparing to address the audience at an investor conference. He describes the great success of Lululemon from 1998 to 2006 and analyzes the growth opportunities it faces. This case helps students understand the concept of competitive advantage with respect to the functional and emotional drivers of marketing. In addition, he stressed the importance of maintaining brand equity and prioritize strategic growth opportunities. "Hide

case solution" width="288" height="288" /> lululemon case solution

by Eric A. Morse, Ken Mark, Patrick Walsh Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: October 25, 2006. Prod. #: 906M92-PDF-ENG

Related Case Solutions & Analyses:

Six Ways Marketing Can Change the World Responding to Imitation: Intel vs. AMD in 1991 Innovation and Efficiency: It is possible to have it all EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing Eden Creations Pallotta TeamWorks Rise of Cause-Related Marketing Introducing New Coke Philip Morris: Marlboro Friday (A) Vinod Khosla and Sun Microsystems (A)