Lululemon Athletica suffered dramatically after a series of negative events which massively hit the company’s reputation, at the end of November 2013. The company encountered the worst quality problem to date. The company faced the issues with sheerness which set off the recall of 17 percent of its Luon pants. The CEO of Lululemon had stepped down. Was Lululemon going to be another example of a failed Canadian company just as like the Blackberry, or could the company regain its former glory through its efforts?