With sports women's clothing is doing very well, Chip Wilson, founder of Lululemon Athletica, is thinking about running the male line to make a popular brand Lululemon. However, it must weigh the costs apart from the main objective of his company - sportswear yoga for women. This case is the third in a series of seven cases, Lululemon Athletica, aimed at making decisions using real options analysis. Other products in the series. 906M36, 906M37, 906M39, 906M40, 906M41 and 906M42 «Hide
lululemon case solution
by Eric A. Morse, Ken Mark Source: Richard Ivey School of Business Foundation 2 pages. Publication Date: May 12, 2006. Prod. #: 906M38-PDF-ENG
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