Chip Wilson is trying to decide whether to continue its current business, retail, yoga wear, or the concept of a return to the CEO Westbeach snowboard company, he found two decades ago. This case is the first in a series of seven cases, Lululemon Athletica, aimed at making decisions using real options analysis. At other times in the series. 906M37, 906M38, 906M39, 906M40, 906M41 and 906M42 «Hide
lululemon case solution
by Eric A. Morse, Ken Mark Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: May 12, 2006. Prod. #: 906M36-PDF-ENG
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