Lufthansa: The Turnaround Case Solution
Abstract:
The Lufthansa case supplies an illustration of organisation technique in the situation of the single European market. It shows how Lufthansa got itself into problem by making excessively simplified presumptions of exactly what the single European market would suggest for its organisation in addition to the options and enormous shifts in tactical thinking needed for Lufthansa to liberate itself from an almost deadly market position.
Pedagogical Goals:
To enable a comprehensive expedition of how a company organisation can adjust to modifications in its service environment that pull it in various instructions all at once. 3 foci: Strategic adjustment to the single European market Organisational adjustment I: Conquering old borders, handling brand-new ones Organisational adjustment II: Setting up internal markets
This is just an excerpt. This case is about Strategy
published: 01 Jan 1995
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