Colour cases should be printed in color, to maximize their effectiveness. In 2013, creator of the rooftop farming business called Lufa Farms, Mohamed Hage, believed his company had reached a level of maturity the business model was the next logical step.
Lufa Farms Case Study Solution
With two greenhouses already in Canada, he was looking into other places in the U.S. Though Lufa Farms' innovative cultivation technologies made the business stand out in its sector, the industry was still youthful and investors weren't completely secure placing their resources into rooftop farms.
This case investigates the intricacies of a rooftop farming business, how it presents the challenges that might lie ahead for the company as the founder thinks about expansion, and built a successful brand.
PUBLICATION DATE: October 29, 2013 PRODUCT #: 514008-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP