Set in June 1999, this case describes the development of new product platforms, Wavestar OLS 400G, which responded to the demand for a more "bandwidth" and aggressive competitors strive to deliver it. The process of developing 400G took only 14 months, and pioneered a number of new approaches to development, while the expansion of the customer and supplier bases. However, the traditional customers still concerned that the 400G was not as "multifunctional" as they wanted, and many in the optical networking group Lucent feel "burned" by the hectic pace of development. Students debate is to follow 400G project. The first option is an evolutionary product, relatively consistent with the more recent editions of 400G, but the expansion of its productivity by as much as half. The second option is to light another technological revolution, with a "clean slate" to completely redesign the 400G platform and may achieve more than four-fold increase in productivity. "Hide
by Marco Iansiti, Barbara Feinberg Source: Harvard Business School 14 pages. Publication Date: November 12, 1999. Prod. #: 600053-PDF-ENG
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