-Chain Lowe's website of the 306 stores was anticipating the up fierce competition on the part of their basic rival of by the market, Home Depot. How they reformulated the size of them of new stores prototype and mix from their goods are you, what would be the ultimate format? What influence would it have on their advertising of strategy? How could they retain their the contractor of business, which were bulwark of their exploitation is, so as 1950-ies. In addition, how they should to emphasize in of their advertisements:. Wide choice, good service, and everyday to attractive prices «Hide
on Walter J. salmon, David Wylie Source: Harvard Business School 31 pages. Publish date: April 17 1990. Prod. #: 590 013-PDF-ENG
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