Louis Vuitton, the flagship group within Moet Hennessy Louis Vuitton (LVMH), had donated to the stellar expansion of the group in 2010 and 2011. But, there were clouds on the horizon. Was the current growth sustainable? What procedures should Louis Vuitton take to deal with challenges that are upcoming? This case takes the student through the confronting a worldwide company faces as it tries to grow a small business that is based on one of the very valued high end brands in the world.
The case shows the fundamental tactical tension between what firms must do, given the competitive environment; what it could do, given its resources and organization; and what leaders need to do, given their essential motivations and beliefs, which shape the way they see the problems.
PUBLICATION DATE: February 04, 2013 PRODUCT #: W13009-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
BzzAgent Inc.–2005
MARKETING STRATEGIES
Starbucks in Florida
What’s Next for the Chinese Economy?
Mama’s and Papa’s Brand
Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris
The Britney Spears Universe: Social Media and Viral Marketing at its Best
DONG Energy: Clean and Reliable Energy
Lloyds TSB Group (B): The Road to Sustained Growth?
Social Media Marketing (SMM)
