Lotus and Equifax managers have to decide what to do with their new co-developed database and Lotus software products market, which has been criticized as a threat to individual privacy. The product, which will allow small businesses to buy targeting mailing lists for direct mail marketing, has been under development for about two years and is scheduled to ship in a few months. Case includes information on relevant regulations and ethical standards developed direct marketing and Equifax, which wants to be a leader in the fair information practices, as well as details about the product and the built-in privacy safeguards. "Hide
by Lynn Sharp Paine, Lexanne J. Abbott Source: Harvard Business School 22 pages. Publication Date: October 22, 1991. Prod. #: 392026-PDF-ENG
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