Lotus 1-2-3 has exploded in the U.S. market in the spring of 1983. Nine months later, Jim Manzi, vice president of marketing, hired Chuck Digate develop an international strategy Lotus. The case considers the rapid growth of Lotus "at the top of the software market in the United States and looks at the considerations related to its initial efforts to sell abroad. Maybe taught with Pay attention to comparative advantage.
This case has only in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of the teacher if not available through this Web site. "Hide
by David B. Yoffie, John Coleman Source: Harvard Business School 16 pages. Publication Date: August 14, 1986. Prod. #: 387034-HCB-ENG
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