LOREAL OF PARIS Case Study Help
LOGO AND PACKAGING:
The packaging of Plenitude is attractive but the use of too many words in the front creates confusion among the consumers so they should make changes in such a ways:
- They should use leaflets that would provide all of the extra information of each specific product and the entire lines of instructions.
- The purpose of the product should be understandable by the name of the product so name of the product should reflect the benefits of the product.
- Same color should be used in the packaging of products that lie in the same category such as daily moisturizers, cleansers, treatment moisturizers etc. so that consumers can experience easy shopping.
In this way, Customer base would be increased because that would leads to build strong customer relationship and will get success in the markets of USA.
Interpretation Component
L’Oreal uses the interpretation component of the perceptual process in their United States product advertisements are related to the star system that has been applied in both of the markets. In addition to this, the United States product advertisement strategy and other most relevant slogan campaigns have been translated in the local United States language from its originated language France. Apart from that, in the United States, television ads are the main medium to reach the United States consumer.
The changes I would like to recommend to the L’Oreal United States to improve the interpretation in its advertisements need to improve some tactical changes in the wording that have been introduced. Despite the revitalift’s huge success, the star system strategy should not be employed in the promotion of revitalift eye. Instead of that, L’Oreal should need to invest to rejuvenate Plenitude’s brand image in order to attract the younger customer segment..............................
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