Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oreal was one of its most powerful marketing tools. Nonetheless, together with the opening up of emerging markets, L'Oreal needed to cater to a varied customer base: an aging population in the West, ethnic groups, aspiring and younger customers in the East, emerging markets, and emerging interest in health and beauty attention among men all around the globe. Applying both advanced and traditional marketing techniques, L'Oreal worked to double its customer base to two billion by 2020 and increase to half from a third its share of sales from emerging markets.
L’Oreal Global Brand, Local Knowledge Case Study Solution
PUBLICATION DATE: June 08, 2011 PRODUCT #: 311118-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
Goldlion: Winning over Hong Kongs Hip Generation
Turning Design Thinking into Design Doing
A Resource-Allocation Perspective for Marketing Analytics
Marketing Avatars Revisited: A Commentary on Facial Recognition and Embodied Representations in Consumer Profiling
Learning from Extreme Consumers
Thought Leader Interview: Daniel Goleman
Harley-Davidson India
Developing a New Smartphone Application: UrbanBaby
Trome: News for the Base of the Pyramid, Spanish Version
