In the wake of the crisis amongst United States car makers in 2009, Jay Rogers - CEO of Local Motors - has a brand-new technique for the vehicle market: Choose which designs are produced through online design competitors, and after that enable clients to "develop their own vehicles" from the winning designs.
The case concentrates on 2 vital concerns: Can Local Motors develop a growing online design neighborhood at a sensible expense? And can clients be persuaded to include their own sweat and labor to the production procedure? The case is composed from the viewpoint of a start-up business looking for financing while attempting to carry out an unique company principle.
PUBLICATION DATE: February 19, 2010 PRODUCT #: 510062-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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