Liza Davis, a fashionable women's fashion merchant, is recovering from lower demand and global downturn. Should the corporation aim the fast increasing bargain huntsman section or grip the line on price discounts to keep its brand image? Customer profitability computations show that the buy hunting customer loses money - does that mean the company should ignore this customer in favor of total-price shoppers?
PUBLICATION DATE: September 09, 2010 PRODUCT #: 111040-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
Related Case Solutions & Analyses:
Samoa Tala
Bankers Trust: Global Investment Bank
Chaparral Steel (Abridged)
J.C. Penney (A)
2012 Fuel Hedging at JetBlue Airways
Nodal Logistics And Custo Brasil
An Old Bank in a New Country: Restructuring Nile Commercial Bank of South Sudan
Gold as a Portfolio Diversifier: The World Gold Council and Investing in Gold
James and Laura
Netflix: Valuing a New Business Model
