At the age of 47 years, with two decades of experience as a leading fashion designer Fortune 500 companies, Liz Claiborne put her savings on the line to form Liz Claiborne, Inc partnership, including her husband. Ten years later, in 1986, Claiborne was the CEO of his own company in the Fortune 500, reaching the milestone, which is faster than any other business up to this point in history. Because the company does not own any of the factories that made her clothes, Claiborne rely on a detailed understanding of its design and production processes to successfully instruct its U.S. and offshore contractors on how the mass production of designer clothes at affordable prices. Claiborne was a pioneer in many respects. She developed a detailed system of customer feedback collection. She and her staff were in constant contact with department stores to help them present their clothes on display and customers. In 1980, after the creation of its brand designer, Claiborne expanded its business through licensing agreements with manufacturers of quality clothing, footwear and accessories. "Hide
by Anthony J. Mayo, Mark Benson Source: Harvard Business School 31 pages. Publication Date: November 9, 2006. Prod. #: 407060-PDF-ENG
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