DuPont Canada produces and sells raw materials used to produce brand home repair and home decoration products, including fabrics, carpets, tables and paint. To develop relationships with customers and learn about their buying needs and buying patterns, the company launched a Web site that offers decorating ideas and product information via a virtual home. After 12 months, the project team the company must decide whether the project was a good investment and whether they should invest in the second phase. When making decisions, they need to identify performance indicators for use in assessing the return on investment. They also need to determine whether to pursue revenue through the sale of advertising space or online sales through website. Finally, the project team should assess whether their chain partners would be willing to invest in the second phase of the project. "Hide
by Kersi Antia, Ilya Frolov Bharat Sud Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: 06 May 2003. Prod. # 903A18-PDF-ENG
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