In 2008, a concert producer and promoter Live Nation, is faced with the decision on its strategy in the light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business of the newly reconstituted itself in response to new technologies and customer needs, it is considered a major player with a focus on its core business booking concerts and related income, or move on their efforts to take advantage of new opportunities in the music industry by forging comprehensive , and often expensive, the relationship with the artists and other clients. "Hide
by Stephen P. Bradley, Frank V. Cespedes, Kerry Herman Source: Harvard Business School 25 pages. Publication Date: 05 January 2009. Prod. #: 709441-PDF-ENG
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