L'Itineraire Community Group Inc.: Future Direction Case Solution
It released a French-language publication that was offered by socially marginalized and homeless individuals in the city. Alternatives consisted of aim at the publication to the Anglophone and immigrant neighborhoods in Montreal, targeting areas outside of Montreal, and generating a digital variation of the publication. The digital choice had the extra restraint that the suppliers of the publication, the homeless and socially marginalized, would not be included in selling.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: January 11, 2017
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