In early 1991, Lithonia, the largest U.S. producer of lamps, faced a major downturn in the construction industry, which threatened to bring its first decline in revenue after more than a decade of strong growth. With the financial pressure from its parent company installation, Lithonia was forced to reconsider its investment in the light of * LINK (TM), an ambitious information system, the company contacted agents, distributors, and other players in the lighting business. While light Link * explicitly included most of the company's growth, the new economic climate raised questions about the investment company in the field of information technology. Teaching aim: Requires students to analyze the structure of the industry and think about the factors that give a competitive edge in information systems investments in the context of an uncertain environment, "Hide
. by Nitin Nohria, James D. Berkley Source: Harvard Business School 18 pages. Publication Date: June 17, 1991. Prod. #: 492003-PDF-ENG
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