These cases describe the general practice of direct mail testing a random sample of names from the list of rented to decide whether to rent (and export) of the entire list. Students must decide how many names to check and how many rounds of testing to conduct, before the deployment of the solution. Cases are designed to support a class exercise in which teams of students to carry out simulation tests and scrolls. The "economic choice" case, the economic indicators are such that each team receives one dollar of profit for the exercise. "Hide
by Phillip E. Pfeifer Source: Darden School of Business 4 pages. Publication Date: August 15, 2001. Prod. #: UV2921-PDF-ENG
Related Case Solutions & Analyses:
International Capital Markets and Sovereign Debt: Crisis Avoidance and Resolution
Elephant Walk Thru
Jerry Rao: Diaspora and Entrepreneurship in the Global Economy
The Battle for Logan Airport: American Airlines versus JetBlue (A)
Perspectives on Terrorism
The Challenge of Participation: Drafting Mauritanias PRSP (A)
Financial Reporting Environment
Fogdog
Internationalization of Chinese Yuan and its implications on Global Finance
Prague
