Liquid gold cases (see also B case, UVA-QA-0588) is an adaptation of the previously Calambra Olive oil cases (UVA-QA-0440 and UVA-QA-0442). This version supports changing the classroom experience. Cases describe launch Calambra, the company built to sell premier brand of olive oil. Frank Lockfeld, the founder, to determine how many of olive oil to make for the second year. Unfortunately, he has to take the decision to study the results of the first year of sales. Thus, there is a great uncertainty in the decision. Tells the story of a case starts and is enough information for the students to do a sensitivity analysis to decide which of the many uncertainties are most important, which leads to a discussion of tornado diagrams. In the event provides information on the critical uncertainties, which lead to a discussion of modeling and simulation table, find the optimal order quantity, risk-adjusted, etc. It also gives a general discussion of key business issues: the difference between make to order and make an inventory of businesses and the fundamental flaw in most business plans, resulting in a gross overestimation of the potential yield. Student table files available. "Hide
by Phillip E. Pfeifer, Dana Clyman, Laura Kornish, Jim Smith Source: Darden School of Business 18 pages. Publication Date: January 31, 2002. Prod. #: UV6224-PDF-ENG
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