Lincoln Electric: Venturing Abroad, Spanish Version Case Solution
Lincoln continued emphasized on making in the US till 1988 despite opening a couple of international sales and production enterprises in Canada, Australia, and France. Then, the firm's new CEO enlarged fabricating through acquisitions and Greenfields in 11 new nations, attempting to transfer its exceptional management philosophy to each. Nevertheless, Lincoln was unable to duplicate its system that is highly productive abroad.
Operational difficulties led to a major reforming by the beginning of the year 1990, a guided by Anthony Massaro, a newcomer to the business. In 1996, Massaro was named CEO and set about expanding the manufacturing base of the company's through a brand new strategy. The case concludes in Asia, where the regional president of Lincoln is attempting to decide how and whether to establish a manufacturing presence in Indonesia, and in particular whether to attempt to transfer the unique incentive of Lincoln -driven management system.
PUBLICATION DATE: January 14, 1998
This is just an excerpt. This case is about STRATEGY & EXECUTION
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