LightFull Foods Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Heroes Lara Jackle and Lynn Graham, general manager and vice president of marketing for LifghtFull Foods respectively. LightFull is a beverage launch is based in Northern California, which is struggling with a major strategic decision, which centers around its use and possible replacement ingredient called stevia (all natural, zero calorie derivative of the plant, which is often used as a sweetener consumers and companies) with artificial sweetener . Jackle and Graham as stevia for its properties, which play for the company and product strengths: natural ingredients, low calorie, nutritious and delicious snack replacement satisfaction. Some board members argue, however, that the replacement of the artificial sweetener Stevia does not adversely affect the brand, and in fact, may appeal to a wider audience in a more basic channels (eg, Wal-Mart compared to Whole Foods, the last of which prevent artificially sweetened foods on the shelves). Although approved by the FDA for use as a food additive, stevia has not yet been approved as a sweetener, food additive or sweetener. In fact, the company opened banned stevia as anything but a food additive and the inclusion requires an entity to classify the entire product (in this case, drink) as a food supplement and not a food. "Hide
by S. Christian Wheeler Source: Stanford Graduate School of Business 27 pages. Publication Date: November 30, 2007. Prod. #: E272-PDF-ENG