Forty-one years Andrea Wong, president and CEO of Service Life Entertainment. When Wong joined for life, she said that the network "is widely regarded as tired ratings brands were leveled, and the audience was aging." In addition, the stereotype of the author's life was the network that showed "women at risk" shows and movies. Wong was excited to revive the brand of the network, but when Wong actually step into its new premises in life, she realized that her task will be harder than it was originally. In addition to the assessment of the problems and issues with the image of Wang found that many cultural issues affected the company, problems that need immediate fixing. In rapid fire mode, Wong moved quickly, as a leader, key decisions of people in the spirit of cultural change, lack of clear lines of responsibility, accountability, and agility at the same time with the change of life, brand reputation through its programming and marketing. "Hide
by Victoria Chan, Bill Guttentag, Rod Kramer Source: Stanford Graduate School of Business 14 pages. Publication Date: May 15, 2009. Prod. #: EM5-PDF-ENG
Related Case Solutions & Analyses:
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems
Nettwerk: Digital Marketing in the Music Industry
Generating Perceptual Maps from Social Media Data
Optimization and Expansion at OpenTable
New York City’s Teen ACTION Program: an Evaluation Gone Awry
Oligopoly Market Price Elasticity of Demand
International Marketing Plan
A123 Systems Powering a Sustainable Future: Strategizing in the Advanced Battery Market
Brannigan Foods: Strategic Marketing Planning
YouTube: Time to Charge Users?
