In 1997, the Lifeline system continues to grow its service business to $ 32 million, 56% of the total revenue. More local programs Hospital Lifeline turn their monitoring services Lifeline Central, expanding subscriber base by 30%. The company decides to invest more than $ 11 million in a new monitoring system to the subscriber maintain its leadership in the market. In late 1998, Lifeline moves its headquarters in Cambridge, Massachusetts, in the Boston suburb to a decrease in property prices. Changes in the industry also mean growth in the elderly: employers interested in providing elderly areas as employee benefits, Medicare reductions result in less home health care nurses and Lifeline form strategic partnership with the American Red Cross and help the community of developers. "Hide
by H. Kent Bowen, Marilyn E. Matis Source: Harvard Business School 7 pages. Publication Date: February 17, 1999. Prod. #: 699038-PDF-ENG
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