Each generation of managers to experiment with new organizational forms, new business models and organizational structures and management processes required to support them. Most of the current experiments with business and organizational models are in high-tech industries such as biotechnology, computers, telecommunications, medical and scientific equipment. The basic business model emerging in these and similar industries include market research. Market research is a firm commitment from the opportunities created by overlapping technologies and markets. In the process, the market is complex, involving technology, new product development and commercialization in collaboration with clients and other companies, as well as with the orderly development of the market that have a large but unknown potential. Companies that want to be effective in the market intelligence to organize specifically for innovation, they should be able to create and manage the I-form organization. This article shows how many businesses are moving in the direction of improvement and I-form organization and discusses its objectives, key features and benefits. "Hide
by Isaac Getz Source: California Management Review 28 pages. Publication Date: August 1, 2009. Prod. #: CMR433-PDF-ENG
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