Leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to the geographical segments. In large cities, where competition takes place at the conceptual level, Li Ning has decided to take a very controversial "oriental theme" for your brand, and become at the same time, the main sponsor of the international athletes at the highest level.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Luke Wathieu Source: Harvard Business School 14 pages. Publication Date: February 26, 2007. Prod. #: 507024-PDF-ENG
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