Hong Kong-based Li & Fung Group was a trade corporation well-known for skillful management of its supply chain. The majority of its business came from the trading of soft goods, which consisted of clothes and garments, with the remainder comprising hard goods like furniture, fireworks and also promotional commodities. Its prominent market was the US, followed by Europe, which supplied about one quarter of its turnover.
Li & Fung Growth for a Supply-Chain Specialist Case Study Solution
With the global economic decline in 2009 following the collapse of the American home and credit markets, and with the fashion industry anticipated to be severely affected, how could Li & Fung continue to grow its business and achieve the objective of escalating its turnover to US$20 billion for the time 2008-2010?
PUBLICATION DATE: September 30, 2009 PRODUCT #: HKU849-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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