LG Electronics in India: Reinventing the brand Case Solution
Abstract:
The case explains the very first years of LGEIL's experience in India, a years marked by amazing success from a sales perspective and describes the difficulties in 2007, which resonate with the crucial obstacle in back in 1997-- constructing a costs brand name image for LG.
Pedagogical Goals:
In such a context the problems to concentrate on would be brand name placement and the marketing mix. It can be utilized as a capstone case in a marketing method course and be utilized to highlight the value of handling the advertising procedure from an organizationwide point of view to effectively provide on the consumer guarantee. It can likewise be utilized in a brand name monitoring course to talk about problems of branding as a company large viewpoint and brand name architecture.
This is just an excerpt. This case is about Marketing
published: 30 Nov 2008
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