A student of the fourth fiscal year preparing for the interview as an assistant marketing manager with one of the world's largest electronic conglomerates. To protect the position, he developed a marketing plan for the Canadian launch of the new product. This case serves as an introduction to marketing management at the university level. Students can properly analyze the case after having been introduced in the 4 Ps (product, placement, price, promotion) and or the marketing system. Students must complete the following steps. 1) Analysis of the industry, 2) the amount of corporate activity, 3) consumer analysis, 4), competitive analysis, and 5) the development of a marketing plan "Hide
by Elizabeth M. Grasby, Ian Dunn Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: November 25, 2009. Prod. # 909A31-PDF-ENG
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