A fourth year business student prepares for an interview as an assistant marketing manager with one of the world's greatest electronic conglomerates. He develops a marketing plan for the Canadian launch of a brand new product to help ensure the position. This case functions as an introduction to marketing management at the undergraduate degree.
LG Electronics Canada, Inc. – The Watch Phone Case Study Solution
Students can properly examine this case after having been introduced to the 4 Ps (product, positioning, price, promotion) and or a marketing framework. Students must finish the following: 1) an industry evaluation, 2) a corporate size-up, 3) a consumer evaluation, 4) a competitive analysis, and 5) a marketing plan layout.
PUBLICATION DATE: November 25, 2009 PRODUCT #: 909A31-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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