A fourth year business student prepares for an interview as an assistant marketing manager with one of the world's greatest electronic conglomerates. He develops a marketing plan for the Canadian launch of a brand new product to help ensure the position. This case functions as an introduction to marketing management at the undergraduate degree.
Students can properly examine this case after having been introduced to the 4 Ps (product, positioning, price, promotion) and or a marketing framework. Students must finish the following: 1) an industry evaluation, 2) a corporate size-up, 3) a consumer evaluation, 4) a competitive analysis, and 5) a marketing plan layout.
PUBLICATION DATE: November 25, 2009 PRODUCT #: 909A31-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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