As Levi-Strauss sold individually tailored jeans offer the traditional value chain for the production of clothing and retail trade has been transformed. This case allows students to explore the details of this transformation and management of the consequences. "Hide
by William Lawler, John K. Shank, Lawrence Carr Source: Babson College 6 pages. Publication Date: December 1, 1998. Prod. #: BAB020-PDF-ENG